11th CIFCE Concludes Successfully: CECITC and Italian Partners Expand into the Chinese Market
From September 18 to 20, 2026, the 11th China International Food & Catering Expo (CIFCE) was successfully held at the Changsha International Convention & Exhibition Center. The exhibition covered nearly 70,000 square meters and welcomed over 1,300 exhibitors from more than 30 countries and regions, receiving over 150,000 visitors in total.
As a professional consulting firm in the field of China-Italy trade and investment, Changsha Eurasia China-Italy Trade Consulting Co., Ltd. (CECITC) organized the Italian collective booth and participated in the expo together with 4 Italian food & beverage companies, engaging with potential clients from China and abroad through product displays and tasting sessions.
CECITC Organizes the Italian Collective Booth
As the organizer of the Italian collective booth, importer, and distributor, CECITC joined forces with the following 4 Italian partners:
- CAFFÈ VERO — Italian coffee brand
- Happy Italy Food — Italian food group, presenting the following brands:
- Cantina Colle Silvia Badii (wine)
- IAMUMBRIA (tourism promotion)
- Pasta La Marchigiana (pasta)
- Pasta Italy (pasta)
- Caravolta (pasta)
- Pinocchio (artistic packaging, pinocchioin4act.it)
- Sapori Maremmani — Italian food brand
- Truffleat — Italian truffle brand
CECITC's Own Brands
In addition to the partner brands, CECITC presented its own three brands and products:
- Beretta Salumi — Italian cured meats
- Ristora — Italian beverages
- Dolcezza & Attenzioni — CECITC's physical store in HB Town
Tastings and Business Meetings
During the expo, CECITC and its partners showcased their products at the Italian collective booth and hosted several tasting sessions. The rich variety of products and authentic Italian flavors attracted a large number of visitors, including both B2B clients seeking business opportunities and B2C consumers interested in Italian cuisine.
Through in-depth conversations with visitors, CECITC and its partners gained valuable insights into the real needs of the Chinese market, laying a solid foundation for future business development.
Expo Highlights
This year's CIFCE was held on a grand scale, attracting over 1,300 exhibitors from more than 30 countries and regions, covering nearly 70,000 square meters, and receiving over 150,000 visitors.
About CECITC
Founded in 2013, Changsha Eurasia China-Italy Trade Consulting Co., Ltd. (CECITC) is a professional consulting firm specializing in China-Italy trade and investment. Our services cover China-Europe import & export, overseas market research, international certifications, international contracts, Chinese-European translation, customs clearance, and the import and distribution of Italian food & beverages.
For more information, please contact us at: info@cecitc.com